Begin your day leaving Lisbon at sunrise, driving along the Tagus toward Setúbal as the landscape shifts from cork forests to the salty breeze of the estuary.
Local families & community-first
We partner exclusively with family-run businesses and long-standing local communities. Every stop supports real people, real stories, and real traditions, ensuring your visit strengthens Setúbal’s cultural and economic fabric rather than replacing it.
Authentic cuisine, living traditions, oral recipes
Our food philosophy values authentic, local, and unique products—but never as frozen folklore. We highlight how Setúbal’s cuisine evolves, blending tradition with modern life, innovation with heritage, showing a culture that is alive, creative, and rooted.
Food with context & sense of place
We believe food only becomes meaningful when tied to its people, geography, and history. Every tasting includes the stories, techniques, and foodways that shaped it, giving you a deeper connection to Setúbal’s identity—beyond flavour alone. In this case the stories date back from the roman times (5th century) until modern days!
Revolutionise the way we perceive fish
Throughout this experience, we encourage a shift in how we buy, cook, and enjoy fish. We invite you to rethink fish in ways that unlock new cooking techniques and preservation methods, helping you consume more sustainably while discovering greater flavour and versatility. It’s a true fish (r)evolution!
Social impact & urban awareness
This experience raise awareness about gentrification and its impact on local life. By supporting residents, independent shops, and cultural continuity, we aim to help keep Setúbal authentic, livable, and meaningful for those who call it home.
